Automotive Edition

THE CONVERSION PROTOCOL

This is a complete, plug and play sales coaching system derived from real world, lived experience and proven outcomes, designed to perform where it matters: in your team, on the phones and on the bottom line.

A man sitting at a desk, using his computer for a video call, looking focused and engaged in conversation.

The Current Reality

The automotive industry isn’t short on stock or leads. It’s short on execution.

the Sales Tool That Builds Confidence, Influence and Conversions

Let’s be real: Reduced profits and poor conversion rates aren’t just a market share issue, they’re a training issue.


We’re seeing it everywhere:

  • Overall Low phone confidence

  • Weak call structure, generic conversations and inconsistency

  • Missed opportunities from poorly handled enquiries

  • Sales teams lacking updated, real world coaching

  • Managers overwhelmed or unequipped to lead performance


And it’s costing you;
🟥 Profit.
🟥 Customer experience.
🟥 Good staff who burn out or check out.

see how it works

THE SOLUTION

plug-and-play phone sales framework

The Conversion Protocol is a high-performance sales playbook designed for the real world of automotive dealerships. It arms your team with the scripts, psychology and accountability they need to own the enquiry, control calls at every stage of the sales process and ultimately convert more leads into buyers.

A complete plug-and-play phone sales framework built specifically for automotive teams.

Perfect for:

  • New car sales

  • Used car departments

  • BDC / CRM teams

  • Managers who are ready to coach, not just chase numbers

BUILT WITH:

  • Real-world scripts

  • Elite mindset reframes

  • Coaching tools for managers

  • Metrics that drive accountability

  • Buyer psychology + call structure

What’s Inside

  • Inbound Call Frameworks

    Convert interest into appointments with structure and consistency

  • Follow-Up Scripts

    Move leads from enquiry to close with purpose, diversity and care for each step in the sales process

  • Nurture Framework

    Create long-term opportunities and repeat/referral business

  • Objection Handling Matrix

    Reframes for every major pushback

  • Voice & Presence Masterclass

    Mindset reframes that separates pros from amateurs

  • Coaching Tools

    Roleplays, metrics, trackers and a full diagnostic for sales identity – a new perspective on Performance Management

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Built for Leaders Too

Even the best system fails if the manager doesn’t know how to run it. This isn’t just for sales reps. Managers are supported with:

  • Topics to run weekly team meetings using the protocol

  • Roleplay breakdowns + what to coach

  • Leaderboard templates and metric trackers

RESULTS THAT SCALE

Whether you’re training one cadet or elevating an entire floor, The Conversion Protocol scales with you. Use it in onboarding, weekly coaching, call sessions or 1:1s. The structure does the heavy lifting.

Why It Works

★★★★★

“It teaches what to say, how to say it and how to think like a pro. This isn’t repackaged theory. It’s built from 20+ years inside high-performing sales teams, by someone who’s done the work.”

CEO Review

A man sitting at a desk, using his computer for a video call, looking focused and engaged in conversation.

The workbook solves 5 of the biggest skill gaps in the industry today:

  • Phone avoidance

  • Weak structure

  • Objection mishandling

  • No tracking or feedback loops

  • Leadership coaching

THE RESULTS?

  • Higher connection & conversion rates

  • Improved confidence & skill progression

  • Culture of accountability and self-leadership

  • Reduced overwhelm for sales managers
    Better ROI on leads and marketing spend

WHAT THEY SAY

WHAT THEY SAY

what they say

★ ★ ★ ★ ★

  • “Just wanted to say thank you! Have had overwhelmingly positive feedback. This framework works well!”

    Julian White
    General Manager

    —

  • “Ok, this wasn’t a “refresher”. This was the toolkit I didn’t know I needed, but glad I now have! Never stop learning!”

    Andy Wilson
    Sales Professional
    —

the conversion protocol

Ready to Get The Edge? 

Whether you’re a Dealer Principal looking to sharpen your team, a Sales Manager who’s tired of pushing the same rock uphill, or a Business Owner who wants real ROI from every lead –

The Conversion Protocol is your playbook for consistent performance.

TWO WAYS TO IMPLEMENT

YOUR EDGE STARTS HERE

Self-Serve

The Conversion Protocol Workbook (PDF)

$950 AUD

INC gst

Get the full workbook, scripts and guides as a digital download, right now and train your team immediately. Perfect for team rollout, induction packs and call training days.

Done-With-You Workshop

Group Workshop + System Package

starting from

$3,950 AUD

Adrian personally facilitates a high-impact in-person session using The Conversion Protocol System. Includes facilitator training workbook printing.

Enquire for Pricing Request

Real world sales coaching

Let’s Close the Gap Between Potential and Performance

  • No more winging it.

  • No more missed opportunities.

  • No more excuses.

This is real world sales coaching, packaged for your team.

“Sales performance lives and dies in the quality of each conversation.” The Conversion Protocol makes sure every rep is ready for that moment.

Every time.

Your Playbook For Consistent Performance

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Your Playbook For Consistent Performance /