The Conversion Protocol – A Real-World Sales Coaching System for Automotive Teams

If you're in the automotive industry and feeling the pinch of underperformance—on the phone, in the showroom, or in your team culture—this is for you.

The Conversion Protocol is Adrian Addamo’s high-performance sales system built specifically for today’s automotive sales environment. No corporate jargon. No recycled theory. Just real scripts, tools, and coaching frameworks designed to actually convert.

Whether you’re managing a new car team, running CRM calls, or onboarding fresh reps, this toolkit helps sharpen the conversations that matter most—and drive results where they count: on the bottom line.


 

What’s Inside:

  • Inbound and follow-up call scripts

  • Objection-handling tools

  • Nurture frameworks

  • Coaching templates for managers

  • Performance tracking + mindset training

  • And more...

 

 

Choose Your Format:

✅ Self-Serve Workbook (Instant Download)
Get the full system—frameworks, scripts, and tools—as a digital PDF download. Plug-and-play training you can start using today.

Buy The Workbook 

🔥 In-Person Workshop (with Adrian)
Prefer a hands-on rollout? Adrian facilitates in-person workshops to implement the full protocol with your team. Includes printed materials and leader training.

Enquire About Workshop 

 

 

Why It Works:

Built from 20+ years inside elite sales environments, this system helps your team:

  • Convert more leads with consistency

  • Build phone confidence + call structure

  • Reduce missed opportunities

  • Coach with metrics and accountability

  • Create repeatable performance at scale

 

★★★★★

“It teaches what to say, how to say it, and how to think like a pro.

— CEO Review


If your team’s conversations need more precision, this is your edge.

Learn more about The Conversion Protocol
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Inspiring deeper Connection.